Nina is a multidisciplinary graphic designer specializing in brand identity, visual systems, motion graphics, print production, and typography. Experienced in creating cohesive, high-impact visual assets across digital and print platforms. Her work is rooted in inclusive, community-driven design, guided by curiosity, experimentation, and strategic problem-solving.
Cut The Waste is a public awareness campaign focused on reducing textile waste. The goal is to encourage and inspire individuals who believe in fashion that doesn’t cost the earth and make efforts toward conscious consumption and sustainable solutions.
Brand Identity
The brand’s strategic positioning is centered around Cut The Waste’s optimism for a new era of conscious consumption and sustainable solutions within our communities, aimed at reducing textile waste. The brand voice seeks to educate and inspire individuals about the power of redefining, repurposing, and recycling textiles. By embracing the vibrant energy of the fashion community, bold colors, imagery, application, and messaging are visible throughout the brand guide, effectively showcasing the brand’s mission and values.
Brand Guide
The Cut The Waste app is designed to help conscious consumers find sustainable solutions and brands, inspiration, and new connections with their community. Users can also learn about the impacts of textile waste and sustainable habits they can adopt to become more mindful consumers.
App Design